Serie A and Genius Sports: a partnership that redefines the game.

A groundbreaking agreement positions Italy as a pivotal hub in worldwide sports wagering. In a union between sport and innovation built for the future, Genius Sports—a global leader in wagering data and live video distribution—has inked a multi-year partnership with Lega Serie A. This is far more than a simple deal: it represents a complete service encompassing every Serie A fixture, Coppa Italia contest, and Italian Super Cup clash through the 2028-29 campaign. Consequently, each score, defensive stop, and pivotal moment will be streamed and scrutinized live for an international viewership of supporters and gaming enthusiasts. For Italy, this signifies a major stride toward the deeper fusion of football, broadcasting, and betting. For operators, it unlocks a treasure trove of official, safeguarded, and authenticated data.

Preserve the spirit of fair competition and safeguard the passion of the supporters.

Lega Serie A CEO Luigi de Siervo openly expressed his satisfaction: this partnership guarantees that exclusively authenticated information enters public channels, a vital measure to protect competition fairness and bettor security. In a dynamic industry where misinformation and unverified sources can sway both entertainment and wagering, aligning with a reliable collaborator like Genius Sports conveys a powerful statement. It equally serves as an appeal to governing bodies to intensify their efforts in shielding football and its followers. Here, innovation stands as a shield against tampering and a supporter for individuals whose lives revolve around their athletic enthusiasm.

Innovation, scope, and foresight: the successful formula behind Genius Sports

Mark Locke, CEO of Genius Sports, emphasizes: This collaboration is no accident, but the outcome of a deliberate and targeted approach. After securing high-profile rights deals with entities like the NFL and the Premier League, the acquisition of Serie A rights positions the company to control the most sought-after collection of assets in the sports betting industry. The firm will introduce BetVision, its live streaming platform that goes beyond simple broadcast to incorporate real-time data overlays, delivering a deeply engaging and dynamic environment for users. This strategic step is designed to fundamentally transform what it means to “watch a game.”

Italy: A Pivotal Nexus in Europe's Betting Landscape

Genius Sports' strategic push into Serie A arrives shortly after securing data agreements with 18 Association of European Leagues tournaments. Spanning from the Dutch Eredivisie to the Belgian Pro League, and including the Danish and Czech top flights, the Genius framework is meticulously charting a territory: positioning Europe as the core hub of contemporary sports wagering. For the Italian league, this places it at the center of a dynamic system that creates economic worth, employment, and, crucially, global visibility. It sends a powerful message to teams, supporters, and industry players: Italian football remains a premier, competitive label, eager to embrace new advancements.