Historic digital gaming transformation: ADM picks 46 providers to shape tomorrow's sector.

Italy's digital gaming sector is poised for a significant shift. The Customs and Monopolies Agency (ADM) has now completed the initial evaluation round for granting fresh licenses. A select group of just 46 providers has been approved to advance, featuring established brands like 888 Italy, Betfair Italy, Sisal, William Hill Malta and LeoVegas. This decision is deliberate: by favoring operators with proven technological robustness and financial stability, the focus is on cultivating a market that is more secure, clear, and conscientious. The directive is evident: the trajectory of gaming in Italy will be defined by those capable of ensuring superior standards and safeguarding participants.

An accelerated path to transformation

The clock is already ticking. Existing permits will cease to be valid as of September 17, 2025, with a potential brief extension running until the 30th of that month. In the interim, ADM will finalize its technical and financial evaluation of the qualifying firms by July. Candidates approved at this phase must promptly submit the initial concession payment installment of 4 million and demonstrate accessible capital of no less than 3.7 million. Agreements are scheduled for finalization in August and September to prevent any interruption in operations, ensuring the continuity of gaming machine services.

Technology at the center of the new era

The transformation extends beyond paperwork: chosen operators must implement advanced digital systems that connect with ADM’s protected platform. A six-month transition phase is planned, aiming for full implementation by March 2026. During this time, legacy and modern systems will operate in parallel, ensuring uninterrupted service for users. Upon completion, firms are required to remit the second licensing payment – 3 million euros – finalizing their formal integration into the newly regulated gaming landscape.

Enhanced player safeguards and more rigorous regulations

A central element of the regulatory overhaul involves the handling of player accounts. Account holders will gain the ability to migrate their profiles to a different licensed provider, following tax guidelines and securing approval in advance. Operators facing exclusion must terminate all user accounts by August 17, 2025, reimbursing all client balances. Funds not reclaimed within a 60-day window will be transferred to the national coffers. Furthermore, submitting weekly reports on account transactions will become compulsory, and firms are required to convert into public limited companies (S.p.A.) prior to finalizing their licensing agreements. The objective is unambiguous: fostering a more open, secure, and enduring market, while keeping the focus on safe and measured entertainment.